COMPETITIVE ADVANTAGE THROUGH NEW PRODUCT DEVELOPMENT CAPABILITIES
نویسندگان
چکیده
منابع مشابه
Product architecture, organizational capabilities and IT integration for competitive advantage
Increasingly, firms recognize the strategic implications of front-end product design for improving total cost effectiveness. Computer-aided design (CAD) is becoming firms’ competitive weapon beyond its traditional function as a product design tool. Yet, it is unclear how the full potential of IT system, particularly the usage patterns of 3D CAD system, may be realized through organizational cap...
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ژورنال
عنوان ژورنال: Archives of Business Research
سال: 2020
ISSN: 2054-7404
DOI: 10.14738/abr.83.7933